LUKE MARKINSON
MUSIC MANAGEMENT, RELEASE STRATEGY, AND SOCIAL MEDIA PLANNING
I am the publicist for a rising pop star, Luke Markinson. I’ve worked on countless campaigns for him over the past two years.
PRESS KIT
HIT & RUN
Undoubtedly, Hit & Run stands as Luke’s breakout hit, marking his first song to surpass 200k streams across various streaming platforms. While this wasn’t the initial release cycle I collaborated on with him, it marked the beginning of my involvement in the music creation process.
I discovered the dance-pop producer, Bobby Marks, through social media and was immediately drawn to his remarkable production style. Upon connecting him with Luke and steering the direction towards creating a dance-pop track, they collaborated to craft a sound distinct from any of Luke’s previous works.
The transition into dance-pop proved successful, garnering more promotion on Twitter and solidifying the track as a fan-favorite. It quickly became Luke’s most streamed song to date.
VITAMIN D
Following the triumph of Hit & Run, Vitamin D stands as the second collaboration between Luke and producer Bobby Marks. Anticipating its success, I focused promotion efforts primarily on Twitter.
During the release period, Julie Ragbeer became a viral sensation on Stan Twitter, with users mass streaming her music and engaging with her content. Leveraging this momentum, I strategically shared snippets of Vitamin D in content related to her and encouraged Luke to interact with her. Subsequently, she posted several tweets about the him and the song.
To push the viral moment further, I aided a collaboration between the two artists. Julie agreed to contribute a verse to a remix version of 'Vitamin D,' which was created and released within a few weeks, all while the viral moment was still occurring. This remix marked Julie's debut collaboration, providing Luke with an opportunity to further leverage the viral moment.
