SHANE MAURELLI
PROFILE
I can assure you there is no one quite like me. At age nine, I realized I had a sixth sense for spotting talent, predicting the success of stars like Ariana Grande or Jace Norman. Now a music publicist specializing in promotion and social media strategy with a goal of diversifying the industry, I am eager to apply my strategic mindset to innovative music campaigns.
(P.S. Get to know me and my recent Romanian and dance-pop music obsessions through my Last.fm)
EXPIRIENCE
Music Branding & Social Media Intern
Jan 2024 - Present
LePark, Milan Italy
● Conceptualize new brand identities for electronic artists to be applied across all digital platforms
● Generate and strategize social media content to target a younger audience of producers
● Organize photoshoots and video recording schedule for social media content
Music Publicist
Feb 2022 - March 2024
Luke Markinson, Remote
● Generated a 760% increase in streams by connecting the artist with rising producers to create a fresh sound
● Oversaw a team of creatives to build innovative experiential marketing strategies to build a loyal fandom
● Promoted upcoming and current musical releases to DJs, journalists, and playlist curators with accurate metadata
● Created social media promotion budget and content strategies for Tik Tok and Instagram
Music Administrative Assistant
Oct 2021 - Feb 2022
iFixYourMix, Remote
● Led weekly meetings where I pitched new strategies, directions, and content ideas for the organization
● Reorganized the brand and website from the ground up to build brand consistency and placate user experience
ACHIEVEMENTS
Ad Competition Winner - 48 Hour Creative Sprint
Highlighted new strategy, wrote social media plan, and conceptualized experiential marketing tactics in 48 hour
FUTURE NOW Media Foundation Alumni - NYC Conference & Mentorship Program
Alumni of two years, aimed at creating the diverse future leaders of the media and entertainment industry
SKILLS
Adobe Creative Suite - Figma - Video Editing - Music Programming - Strategic Planning - Brand Building - Organization
EDUCATION
Virginia Commonwealth University - Bachelor of Science | Mass Communications
Concentration in Strategic Advertising | Magna Cum Laude